Why share your story? Great question. The very first thing I do with my clients is to have them spend a week writing out their stories. You don’t need it to be pretty, with proper grammar, and punctuation, you just need it to come from your heart. I promise you when you’re finished you will see that your story is your SUPERPOWER! Your story is what makes you unique, gives a soul to your business, it’s the connecting thread between you and your clients, but mostly it makes you STAND OUT in a powerful way. There are several reasons every online entrepreneur should be sharing their story with the world, but here are just 3 powerful reasons why.
Written by: Jana Short is a renowned global influencer & mindset coach in the health and wellness industry.
Speak Your Truth
1: Authentic Connection
when you open up to the world you will start creating an authentic connection with your potential clients and the people, you’re influencing. For instance, if you’re a beautifully fit fitness coach, and I come to you, after struggling my entire life with my weight. Well, I’d probably look at your perfectly toned body, and think what do they know? This instructor clearly has never struggled for anything in their life. What if the same scenario, where I am looking for a fitness coach and I pop onto your website and see your powerful story of how you got exactly where you are today? Your clients need you to be real and relatable! When you bring down your walls you, open them up for others to see you and access you.
2: Standing out and getting seen
that is exactly what your story is going to do for you. My VIP clients come to me already as expert in their field. They are always the best of the best, but they are drowned out but all the noise on the internet when trying to reach their perfect clients. I often have clients come to me and say they want to be exactly like Dr. Axe, Gabby Bernstein, or Coach Kela Smith. That is the biggest mistake you can make when trying to stand out, duplicating what your mentors are doing. Your story is what sets you apart from any other human being on the planet. No one has walked in your shoes, learned your lessons, and now shows up exactly as you do. Remember the saying “let your freak-flag waive?” Well, I am telling you “Let your truth-flag waive!”
3: Your Story is your BEACON OF LIGHT
When you start sharing your story on social platforms, in posts, blogs, podcasts, articles, summits, and books. You are sending out a beacon to the world and connecting through those beautiful heartbeats and pain points in your story to your perfect client. I say perfect client because you should be choosey, you should interview and pick those clients you know you can help. Remember and caregivers, nurturers, and influencers we are always putting our clients first, and the message is FIRST TO DO NO HARM!
Become Your Own Super Hero!
There are so many other things your story can give you, like personal quotes! STOP quoting others, if you are an influencer start influencing and have your readers sharing your quotes and not someone who said something 80 years ago. You’ll find relatable moments you can use in social media posts. You’re going to see call to actions, that are authentic and from your personal story.
The reason I ask my clients to do this exercise the very first week we work together is, so we can use their unique story to create a soul brand, like no one else’s that is authentic and passionately YOU! You can thread your truth throughout your posts, programs, blogs for the world to see, be touched by, and connect with you in a really powerful way.
You Are Enough, exactly as you are
I’ve been coaching for close to seven years now, but in the last two years, I’ve focused on creating Global Influencers in the Holistic Health and Wellness world. I pick my clients very carefully, I believe being an influencer comes with huge responsibilities to those you are helping.
I can’t wait to see your beautiful story being told all around the world, and I want to help you get started! I created the 5 Keys to Becoming the Next Influencer Video Series for those of you who want to start standing out and really being seen by your perfect clients.
“Remember the story you are holding inside of you, could possibly be the miracle someone is waiting for right now” – Jana Short
P.S. Catch this week’s episode of The Hormone P.U.Z.Z.L.E Podcast – Media Kits and Promoting Yourself as a Coach: Fertility Coaching Episode with Jana Short. You can also find my podcast in Spotify, and Stitcher. Don’t forget to subscribe, follow, and write us a review on Apple Podcast (if you LOVE it).